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Michelle Roark - Perfumer



michelle_perfumerMichelle Roark is a professional athlete, chemical engineer and entrepreneur.  As a professional skier, she competed on the US Freestyle Ski Team for 16 years and was awarded numerous titles including Olympian, World Cup Champion, National Champion and many other podium finishes on the World Cup tour.  Six years ago, she applied her Chemical Engineering education to launch Phia Lab LLC, an all-natural fragrance, skin, hair and body products company.

Since the launch Phia (formerly known as Phi-nomenal) has grown into an established business appearing on NBC, CNN, MSNBC, FOX NEWS, and in the WSJ to name a few.  Phia now has a lab and workshop on the second floor in the Phi-nomenal building above Voila.  Michelle still enjoys doing extensive custom blends for individuals in Voila as well as numerous parties for all ages in the workshop space upstairs.


Michelle’s high energy, charismatic and sparkling personality has inspired others in all she does.  During competition in Vancouver, NBC commentators referred to Michelle as “pure happiness”.  In her role as perfumer, she enjoys interacting with clients and redirects her energy to ensure satisfaction in her products and delivery.

Michelle’s attitude in life is to live, love, be “phi-nomenal” and to surround herself with people who believe in the same.

Creator of Phia Lab: Michelle Roark


World Cup Champion

2006 & 2010 Olympian

Chemical Engineer


Michelle sought to find a perfume that would be an inspiring and empowering scent for her début in the 2006 Olympics. A self-proclaimed perfectionist, Michelle was disappointed with commercial perfumes. Utilizing her Chemical Engineering background, she invented an all natural carrier base – the perfect backdrop for nature’s finest essences. Which, by utilizing her mathematical knowledge of Phi, she precisely combined to create Phi-nomenal products (patent pending). The result – a divinely unique, all-natural, well-balanced product line designed to empower the human spirit.


Perfection masterfully achieved through an entirely new patent pending application of Phi. Da Vinci and Mozart knew it…Egyptian pyramids demonstrate it…life on Earth depends on it.

Experience it for yourself!

Pure nature inside

Rare elements created by sun, soil and water. Found in fields, forests and oceans from the far corners of the world. Deliberately void of synthetic substances.

Return to the earth’s essences and the origin of perfume!